Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.ecolecon.2019.106353 |
Beauty and the budget: A segmentation of residential solar adopters | |
Petrovich, Beatrice1; Hille, Stefanie Lena1,2; Wustenhagen, Rolf1 | |
2019-10-01 | |
发表期刊 | ECOLOGICAL ECONOMICS |
ISSN | 0921-8009 |
EISSN | 1873-6106 |
出版年 | 2019 |
卷号 | 164 |
文章类型 | Article |
语种 | 英语 |
国家 | Switzerland; Luxembourg |
英文摘要 | The transition to renewable energy supply of buildings, especially distributed solar power, is a key element of climate change mitigation. As the policy landscape is shifting and financial incentives for renewables are increasingly phased out, a nuanced understanding of homeowners' intention to install solar panels is key for reaching a broad market appeal. By analysing a dataset of 408 Swiss homeowners' stated preferences in the context of building retrofits, this paper identifies two key segments of likely solar adopters, including a premium segment preferring coloured and building integrated solar modules, and a value segment with more price-sensitive customers. Differences between likely adopters and likely non-adopters, as well as between two distinct segments of likely adopters, are investigated along sociodemographic, psychographic, and social aspects. Our analysis shows that aesthetic aspects of solar panels are key for expanding the customer base, and that likely adopters are more likely than likely non-adopters to be surrounded by neighbours, friends, and relatives who have already installed solar panels. Our results also reveal that the premium segment cares more about aesthetic aspects in general purchasing decisions and shows higher ecological concern than the value segment. |
英文关键词 | Solar panels Residential solar energy Consumer segmentation Choice experiment Building integrated photovoltaics Peer effects |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000480374500028 |
WOS关键词 | CHOICE EXPERIMENT ; TECHNOLOGY ADOPTION ; ENERGY ; DIFFUSION ; RISK ; PHOTOVOLTAICS ; DETERMINANTS ; PREFERENCES ; ELECTRICITY ; DEPLOYMENT |
WOS类目 | Ecology ; Economics ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Environmental Sciences & Ecology ; Business & Economics |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/187290 |
专题 | 资源环境科学 |
作者单位 | 1.Univ St Gallen, Inst Econ & Environm IWO HSG, Rosenbergstr 51, CH-9000 St Gallen, Switzerland; 2.European Commiss, DG CONNECT Commun Network Content & Technol, 10 Rue Robert Stumper, L-2920 Luxembourg, Luxembourg |
推荐引用方式 GB/T 7714 | Petrovich, Beatrice,Hille, Stefanie Lena,Wustenhagen, Rolf. Beauty and the budget: A segmentation of residential solar adopters[J]. ECOLOGICAL ECONOMICS,2019,164. |
APA | Petrovich, Beatrice,Hille, Stefanie Lena,&Wustenhagen, Rolf.(2019).Beauty and the budget: A segmentation of residential solar adopters.ECOLOGICAL ECONOMICS,164. |
MLA | Petrovich, Beatrice,et al."Beauty and the budget: A segmentation of residential solar adopters".ECOLOGICAL ECONOMICS 164(2019). |
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