Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Handbook for Practitioners

doi:10.7249/RR809z2

GSTDTAP > 资源环境科学

DOI	10.7249/RR809z2
报告编号	RR-809/2-OSD
	Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Handbook for Practitioners
	Christopher Paul; Jessica Yeats; Colin P. Clarke; Miriam Matthews; Lauren Skrabala
	2015
出版年	2015
页数	128
语种	英语
国家	美国
出版者	RAND Corporation
领域	资源环境
英文摘要	To achieve key national security objectives, the U.S. government and the U.S. Department of Defense (DoD) must communicate effectively and credibly with a broad range of foreign audiences. DoD spends more than $250 million per year on inform, influence, and persuade (IIP) efforts, but how effective (and cost-effective) are they? How well do they support military objectives? Could some of them be improved? If so, how? DoD has struggled with assessing the progress and effectiveness of its IIP efforts and in presenting the results of these assessments to stakeholders and decisionmakers. To address these challenges, a RAND study compiled examples of strong assessment practices across sectors, including defense, marketing, public relations, and academia, distilling and synthesizing insights and advice for the assessment of DoD IIP efforts and programs. This handbook was designed to be an easy-to-navigate, quick-reference guide to planning and conducting assessments of DoD IIP efforts, analyzing the data generated, and presenting the results. It also offers some background on current assessment practices in DoD and the typical users and uses of DoD IIP assessment results. A companion volume, Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference, offers a more detailed exploration and additional examples of assessment in practice.
英文关键词	Military Budgets and Defense Spending Civil-Military Relations Information Operations Program Evaluation Psychological Warfare Students
URL	查看原文
来源平台	Rand Corporation
引用统计
文献类型	科技报告
条目标识符	http://119.78.100.173/C666/handle/2XK7JSWQ/4040
专题	资源环境科学
推荐引用方式 GB/T 7714	Christopher Paul,Jessica Yeats,Colin P. Clarke,et al. Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Handbook for Practitioners:RAND Corporation,2015.