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Hollywood legend Pierce Brosnan has launched a video appeal drawing attention to plastic’s long lifespan and the need to manage its disposal in environmentally sound ways.

In the video Brosnan, star of James Bond, Mama Mia and the upcoming Black Adam,  highlights the work of the Basel, Rotterdam and Stockholm Conventions, a series of international agreements designed to protect people and the environment from pollution.

“Elements of plastic in the things we use, what we eat, even in the air we breathe, can stay around forever,” noted Brosnan in the video, released on 22 June.

The video is part of a bigger campaign titled Plastic is Forever… so it’s time to get clever about managing it! The push is designed to promote the environmentally sound management of plastic waste, millions of tonnes of which flow into the environment annually.

“Our campaign slogan was born out of the need to show that not all is bleak when it comes to global environmental governance,” said Rolph Payet, Executive Secretary of the Basel, Rotterdam and Stockholm Secretariat. “We want to raise awareness of the need to manage plastic waste in a fun, engaging way that is accessible to people across the world.”

In the video, Brosnan is joined by his son, Paris, who is also an actor, photographer and environmental activist.

The Brosnans are not the only celebrities raising awareness around the Plastic is Forever campaign. Tennis player Dominic Thiem has also released a video on social media supporting the campaign. “Together we can change how we live in the world,” said Thiem while urging his fans to be more mindful of plastic waste.