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EDP reinforces ambition to be 100% green by 2030 with new brand positioning | |
admin | |
2021-06-01 | |
发布年 | 2021 |
语种 | 英语 |
国家 | 国际 |
领域 | 资源环境 |
正文(英文) |
Published: 1 Jun 2021
Type: Member Spotlight
Lisbon, 1 June: EDP has just announced a new positioning that embodies the mission of leading the energy transition. After having presented an ambitious strategic plan in February, anticipating the goal of being 100% green in two decades, the EDP group starts a new brand narrative under the signature “Changing Tomorrow Now”, Which will be used in the 21 countries in which it is present, and which intends to reinforce its commitment to the decarbonization of the planet. A goal that will be achieved through an accelerated investment in renewable energies, smart grids and sustainable solutions for customers, and continuous support to society. With the message “EDP is using the power of wind, sun and water to be 100% green by 2030, and to support those who are already changing tomorrow”, EDP responds to a planet that needs new energy. This positioning includes an unprecedented commitment to invest € 24 billion in the energy transition over the next four years. Changing Tomorrow Now also intends to expand EDP's social and inclusive character, reinforcing the ESG (Environmental, Social, Governance) commitments defined by the company's management. “At EDP, we face this new decade with a sense of mission and urgency. The need to change our footprint today will be decisive to guarantee a more sustainable, inclusive and fair tomorrow. After having made an unprecedented commitment to the energy sector and deepening the connection with the communities in which we operate, it is time to reinforce this ambition and sense of duty towards society as a whole”, declares Miguel Stilwell d'Andrade, executive president of EDP. To materialize this strategy there are, for example, the company's plans to abandon coal production until 2025 - it already did it in Portugal, with the closure of the Sines plant, at the beginning of the year - or the objective of producing electricity only from water, sun and wind by 2030. Investment in social action projects, such as access to energy for disadvantaged populations, support for education and culture, are also priorities. Celebrities of arts and sports embody EDP's Changing Tomorrow Now EDP has allied itself with prominent figures, who share the ambition in the face of the decade's challenges, to develop sporting, artistic and social inclusion projects, which reflect the strength of the wind, the sun, the water and the commitment to decarbonization and circular economy:
A story told, for the first time, in all countries This positioning is now beginning to be revealed with the presence of these figures in a multi-media campaign, narrated on television by Carolina Piteira. For the first time, the launch of a new brand narrative was done simultaneously in all countries where EDP operates, reinforcing the group's global positioning. The strategy will be amplified in the coming months, with the monitoring of these missions and projects on the website (www.edp.com) and on the company's social networks. New projects that the group will start will also be part of this positioning, since in the coming years, another 20GW in renewable energies will be developed, as well as the deepening of smart grids businesses and solutions for customers. To develop this across borders project, EDP had the support of White and Solid Dogma. The campaign was produced by More Maria, directed by Frederico Miranda and photography directed by Jackson Hunt. More information available here. Photo credit: EDP |
URL | 查看原文 |
来源平台 | World Business Council for Sustainable Development |
文献类型 | 新闻 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/327986 |
专题 | 资源环境科学 |
推荐引用方式 GB/T 7714 | admin. EDP reinforces ambition to be 100% green by 2030 with new brand positioning. 2021. |
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