资源环境科技发展态势分析平台

Smart grids are attracting attention around the world from academia, industry, and even governments, as many of the latter would like to develop them in order to integrate and manage their countries' energy supply more effectively. Based on the Theory of Reasoned Action and Norm Activation Model, this study thus considers problem awareness, personal norm, subjective norm, and attitude when using a smart meter as predictors to explore their effect on the intention toward using a smart meter and also examines the moderating effect of biospheric values. The results show that problem awareness has a positive effect on personal norm and attitude when using a smart meter, and personal norm, subjective norm, and attitude during usage have significant influences on the intention toward such use. Subjective norm also has a positive relationship with attitude toward using a smart meter. Moreover, the interactive effect of problem awareness and biospheric values positively influences personal norm and attitude in using a smart meter. This study fills the gap in government policies and provides valuable suggestions if a government would like to alter customers’ behavior pattern and enhance their usage rate of smart meters. The government should not ignore the impact of problem awareness and instead put more effort into cultivating biospheric values in society to intensify such.