Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.ecolecon.2020.106776 |
Consumer Demand for Ethical Products and the Role of Cultural Worldviews: The Case of Direct-Trade Coffee | |
Paul Hindsley, David M. McEvoy, O. Ashton Morgan | |
2020-07-28 | |
发表期刊 | Ecological Economics |
出版年 | 2020 |
英文摘要 | Ethically-labeled products – those that address environmental and human-welfare issues – are increasingly prevalent in consumer decision-making. This research estimates the value consumers place on direct trade coffee, a relatively new and complex ethical product. Direct trade coffee is defined by having three attributes that differentiate it from standard coffee: (i) price premiums are paid directly to farmers; (ii) harvesting practices are sustainable; and (iii) the quality of the product is enhanced. The first two attributes of direct trade coffee lead to social benefits while the third is strictly a private benefit. Using a discrete choice experiment, we find that consumers are willing to pay significant premiums for each of the three attributes and are willing to pay slightly more for those attributes with social benefits. We also find evidence that consumers’ willingness to pay for different attributes of an ethical product varies significantly based on their cultural worldviews. |
领域 | 资源环境 |
URL | 查看原文 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/286592 |
专题 | 资源环境科学 |
推荐引用方式 GB/T 7714 | Paul Hindsley, David M. McEvoy, O. Ashton Morgan. Consumer Demand for Ethical Products and the Role of Cultural Worldviews: The Case of Direct-Trade Coffee[J]. Ecological Economics,2020. |
APA | Paul Hindsley, David M. McEvoy, O. Ashton Morgan.(2020).Consumer Demand for Ethical Products and the Role of Cultural Worldviews: The Case of Direct-Trade Coffee.Ecological Economics. |
MLA | Paul Hindsley, David M. McEvoy, O. Ashton Morgan."Consumer Demand for Ethical Products and the Role of Cultural Worldviews: The Case of Direct-Trade Coffee".Ecological Economics (2020). |
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