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Fashion is one of the most visible industries on our planet. What we wear marks who we are. The novelty has come with a price. Today, the fashion industry accounts for 10 per cent of the planet’s carbon emissions and is the second-largest consumer of the world’s water supply.

As the world grapples with climate change, some designers are galvanizing the fashion industry to act for nature. One of them is Marco Bizzarri, President and Chief Executive Officer of Gucci, one of the world’s oldest and most iconic brands. He spoke to UNEP about how he is changing the company’s practices and the CEO Carbon Neutral Challenge he launched late last year. This interview was conducted before the outbreak of the COVID-19 pandemic.

What is Gucci doing to make its supply chain more sustainable?

The majority of greenhouse gas emissions— 90 per cent—are created at the start of the supply chain. This is the same for all fashion companies. Gucci works closely with our suppliers to ensure traceable and sustainable sourcing along every step of the chain.

These initiatives have translated into significant reductions. Gucci’s 2019 Environmental Profit and Loss analysis shows that we are on track to attain our 2025 sustainability targets, including cutting greenhouse gas emissions by 50 percent. Since 2015, Gucci has achieved a 37 per cent reduction of its footprint across the supply chain, relative to growth. We take the remaining emissions across all the supply chain and offset them into nature-based solutions that protect critical forests and biodiversity around the world. By doing this, Gucci has been entirely carbon neutral since 2018.