Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1038/s41893-020-0543-4 |
Encouraging pro-environmental behaviour through green identity labelling | |
Schwartz, Daniel1; Loewenstein, George2; Aguero-Gaete, Loreto1 | |
2020-05-25 | |
发表期刊 | NATURE SUSTAINABILITY |
ISSN | 2398-9629 |
出版年 | 2020 |
文章类型 | Article;Early Access |
语种 | 英语 |
国家 | Chile; USA |
英文摘要 | Promoting products for 'green' people has become an important strategy to encourage sustainable consumption. We test the effectiveness of the green identity labelling technique, which encourages pro-environmental purchases by associating them with an eco-friendly image. We conducted four experiments (online, laboratory and two field experiments) in which individuals could purchase green products that, in the treatment groups, were accompanied by a green identity label (for example, 'this product is for green shoppers'). We find that the green identity labelling technique increases purchase of environmentally friendly products across the consumer settings examined in our experiments. We also examine factors that can moderate this effect. Green identity labels increase sales only if no price discount on the green product is advertised, and they have a bigger impact on people with demographics associated with pro-environmental values. Four experiments where participants choose between products 'for green shoppers' and/or cheaper products show that the green label encourages purchases only in the absence of price discount. |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000535460800002 |
WOS关键词 | SUSTAINABLE CONSUMPTION ; MULTILEVEL ANALYSIS ; CONSUMER ; ATTITUDES ; INCENTIVES ; PREFERENCE ; ETHICS ; COST ; PAY |
WOS类目 | Green & Sustainable Science & Technology ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Science & Technology - Other Topics ; Environmental Sciences & Ecology |
URL | 查看原文 |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/271694 |
专题 | 资源环境科学 |
作者单位 | 1.Univ Chile, Dept Ind Engn, Santiago, Chile; 2.Carnegie Mellon Univ, Dept Social & Decis Sci, Pittsburgh, PA 15213 USA |
推荐引用方式 GB/T 7714 | Schwartz, Daniel,Loewenstein, George,Aguero-Gaete, Loreto. Encouraging pro-environmental behaviour through green identity labelling[J]. NATURE SUSTAINABILITY,2020. |
APA | Schwartz, Daniel,Loewenstein, George,&Aguero-Gaete, Loreto.(2020).Encouraging pro-environmental behaviour through green identity labelling.NATURE SUSTAINABILITY. |
MLA | Schwartz, Daniel,et al."Encouraging pro-environmental behaviour through green identity labelling".NATURE SUSTAINABILITY (2020). |
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