Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.landurbplan.2016.05.024 |
Comparing text-only and virtual reality discrete choice experiments of neighbourhood choice | |
Patterson, Zachary1; Darbani, Jayad Mostofi1; Rezaei, Ali1; Zacharias, John2; Yazdizadeh, Ali1 | |
2017 | |
发表期刊 | LANDSCAPE AND URBAN PLANNING |
ISSN | 0169-2046 |
EISSN | 1872-6062 |
出版年 | 2017 |
卷号 | 157 |
文章类型 | Article |
语种 | 英语 |
国家 | Canada; Peoples R China |
英文摘要 | Stated Preference (SP) surveys are used in many disciplines including: marketing; transportation-, environmental- and health-economics; and landscape and urban planning. The Landscape Preference Study (LPS) is a common SP technique in landscape and urban planning, defined by the presentation of landscapes through images, something uncontroversial in this literature. The use of visual attributes in SP surveys in the marketing and economics literatures has, however, aroused controversy. Potential benefits are evoked (greater realism in tasks), but drawbacks (e.g. unintended information affecting respondent choices) are also discussed. At the same time, the use of visualization and simulation is said to be "outstripping" understanding of how best to use them in planning contexts. We adopt "the economic approach" to LPSs (the Discrete Choice Experiment) to better understand how presentational methods affect results in the context of neighborhood choice. We compare two experiments; one administered as a virtual reality simulation, and the other as a text-only survey. We conclude that in essence, respondent preferences in the text-only survey were based on respondent mental images of building types, whereas in the visual survey, preferences were based on the displayed images. As such, we propose that LPS visuals are best employed when the visual representations provided to respondents are accurate descriptions of possible outcomes, as they could be in public consultations related to landscape and urban planning. In so doing we make one step toward Lovett et al.'s (2015) call to help evaluate the increasing number of options available in landscape visualization. (C) 2016 Elsevier B.V. All rights reserved. |
英文关键词 | Discrete choice experiments Landscape preference studies Neighborhood choice Attribute visualization Gaming engines |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000390183300007 |
WOS关键词 | RESIDENTIAL LOCATION CHOICE ; STATED PREFERENCE APPROACH ; LANDSCAPE PREFERENCES ; PICTURE-SUPERIORITY ; URBAN FORM ; TRANSPORTATION ; ENVIRONMENT ; MODEL ; VISUALIZATION ; ATTRIBUTES |
WOS类目 | Ecology ; Environmental Studies ; Geography ; Geography, Physical ; Regional & Urban Planning ; Urban Studies |
WOS研究方向 | Environmental Sciences & Ecology ; Geography ; Physical Geography ; Public Administration ; Urban Studies |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/24917 |
专题 | 资源环境科学 |
作者单位 | 1.Concordia Univ, Dept Geog Planning & Environm, Transportat Res Integrated Planning TRIP Lab, 1455 Maisonneuve W,H 1255-15,Hall Bldg, Montreal, PQ H3G 1M8, Canada; 2.Peking Univ, Coll Architecture & Landscape, Beijing 200080, Peoples R China |
推荐引用方式 GB/T 7714 | Patterson, Zachary,Darbani, Jayad Mostofi,Rezaei, Ali,et al. Comparing text-only and virtual reality discrete choice experiments of neighbourhood choice[J]. LANDSCAPE AND URBAN PLANNING,2017,157. |
APA | Patterson, Zachary,Darbani, Jayad Mostofi,Rezaei, Ali,Zacharias, John,&Yazdizadeh, Ali.(2017).Comparing text-only and virtual reality discrete choice experiments of neighbourhood choice.LANDSCAPE AND URBAN PLANNING,157. |
MLA | Patterson, Zachary,et al."Comparing text-only and virtual reality discrete choice experiments of neighbourhood choice".LANDSCAPE AND URBAN PLANNING 157(2017). |
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