Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.ecolecon.2018.07.020 |
Communicating Resourcefully: A Natural Field Experiment on Environmental Framing and Cognitive Dissonance in Going Paperless | |
Gosnell, Greer K. | |
2018-12-01 | |
发表期刊 | ECOLOGICAL ECONOMICS
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ISSN | 0921-8009 |
EISSN | 1873-6106 |
出版年 | 2018 |
卷号 | 154页码:128-144 |
文章类型 | Article |
语种 | 英语 |
国家 | England |
英文摘要 | In a large-scale natural field experiment comprising 38,654 customers of a renewable energy supplier in the United Kingdom, we randomize environmental information and dissonance-inducing messaging to promote an active switch from paper to online billing. We find that environmental information and imagery is ineffective in inducing behavior change. Interestingly, the dissonance-inducing messaging weakly improves uptake by 1.2 percentage points among our main sample but backfires among a subsample of individuals with doctoral educations, decreasing uptake by 6.2 percentage points relative to a control group. Contrary to the majority of the literature on gender and environmental behavior, females in our sample are less likely to switch to paperless billing. |
英文关键词 | Natural field experiment Message framing Cognitive dissonance Information provision Imagery Resource use Paperless billing |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000446282700013 |
WOS关键词 | IMPURE ALTRUISM ; SOCIAL NORMS ; PUBLIC-GOODS ; BEHAVIOR ; CONSEQUENCES ; COOPERATION ; ACTIVATION ; STRATEGIES ; ECONOMICS ; ENOUGH |
WOS类目 | Ecology ; Economics ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Environmental Sciences & Ecology ; Business & Economics |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/16020 |
专题 | 资源环境科学 |
作者单位 | London Sch Econ, Grantham Res Inst, Houghton St, London WC2A 2AE, England |
推荐引用方式 GB/T 7714 | Gosnell, Greer K.. Communicating Resourcefully: A Natural Field Experiment on Environmental Framing and Cognitive Dissonance in Going Paperless[J]. ECOLOGICAL ECONOMICS,2018,154:128-144. |
APA | Gosnell, Greer K..(2018).Communicating Resourcefully: A Natural Field Experiment on Environmental Framing and Cognitive Dissonance in Going Paperless.ECOLOGICAL ECONOMICS,154,128-144. |
MLA | Gosnell, Greer K.."Communicating Resourcefully: A Natural Field Experiment on Environmental Framing and Cognitive Dissonance in Going Paperless".ECOLOGICAL ECONOMICS 154(2018):128-144. |
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