Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.ecolecon.2019.01.001 |
Experimental Evidence on the Impact of Biodiversity Conservation Videos on Charitable Donations | |
Shreedhar, Ganga1,2; Mourato, Susana2,3 | |
2019-04-01 | |
发表期刊 | ECOLOGICAL ECONOMICS |
ISSN | 0921-8009 |
EISSN | 1873-6106 |
出版年 | 2019 |
卷号 | 158页码:180-193 |
文章类型 | Article |
语种 | 英语 |
国家 | England |
英文摘要 | We explored how different types of audio-visual media content impacted charitable donations using a lab experiment. Subjects chose to donate to a charity in a modified dictator game, after being randomly assigned to watch videos featuring either a non-charismatic species (Bats), a charismatic species (Lions) a composite habitat composed of both species (Bats and Lions in the Savanna), with and without additional content on the anthropogenic cause of endangerment. In addition to this, a subset of subjects was offered public recognition alongside videos. We found media content influences pro-social behaviour on both the intensive and extensive margins of giving: videos with charismatic Lions increased the probability of donating (intensive margin of giving), but content about human cause of endangerment, increased the amount donated conditional on having decided to donate (extensive margin of giving). There is heterogeneity in treatment effects based on past pro-social behaviour: public recognition increases donations only for those reporting donating to charities in the past. |
英文关键词 | Pro-social behaviour Charitable donations Biodiversity conservation Information and knowledge Communication Experiment Non-profit institutions |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000458222400017 |
WOS关键词 | WILLINGNESS-TO-PAY ; SOCIAL PREFERENCES ; PUBLIC-GOODS ; CLIMATE-CHANGE ; IMPURE ALTRUISM ; NATIONAL-PARK ; BEHAVIOR ; INCENTIVES ; VALUATION ; COOPERATION |
WOS类目 | Ecology ; Economics ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Environmental Sciences & Ecology ; Business & Economics |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/15760 |
专题 | 资源环境科学 |
作者单位 | 1.London Sch Econ & Polit Sci LSE, Dept Psychol & Behav Sci, London, England; 2.London Sch Econ & Polit Sci LSE, Grantham Res Inst Climate Change & Environm, London, England; 3.London Sch Econ & Polit Sci LSE, Dept Geog & Environm, London, England |
推荐引用方式 GB/T 7714 | Shreedhar, Ganga,Mourato, Susana. Experimental Evidence on the Impact of Biodiversity Conservation Videos on Charitable Donations[J]. ECOLOGICAL ECONOMICS,2019,158:180-193. |
APA | Shreedhar, Ganga,&Mourato, Susana.(2019).Experimental Evidence on the Impact of Biodiversity Conservation Videos on Charitable Donations.ECOLOGICAL ECONOMICS,158,180-193. |
MLA | Shreedhar, Ganga,et al."Experimental Evidence on the Impact of Biodiversity Conservation Videos on Charitable Donations".ECOLOGICAL ECONOMICS 158(2019):180-193. |
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