Global S&T Development Trend Analysis Platform of Resources and Environment
DOI | 10.1016/j.ecolecon.2016.12.019 |
Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior | |
Yadav, Rambalak1; Pathak, Govind S.2 | |
2017-04-01 | |
发表期刊 | ECOLOGICAL ECONOMICS
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ISSN | 0921-8009 |
EISSN | 1873-6106 |
出版年 | 2017 |
卷号 | 134 |
文章类型 | Article |
语种 | 英语 |
国家 | India |
英文摘要 | The green consumption among individuals can be an effective way to minimize the negative impact of consumption on the environment. The research related to green consumption behavior in developing nations such as India is few and far between. Considering this, researchers in the present study have attempted to understand the consumer behavior to buy green products in context of a developing nation; India. The study has used the Theory of Planned Behavior (TPB) and further extended the TPB including additional constructs namely; perceived value and willingness to pay premium (WPP) and measured its appropriateness in determining consumer green purchase intention and behavior. A total of 620 usable responses were collected with the help of a questionnaire survey using the convenience sampling approach. Structural Equation Modeling (SEM) was used to evaluate the strength of relationships among constructs. The findings reported that TPB fully supported the consumers' intention to buy green products which in turn influences their green purchase behavior. Inclusion of additional constructs was supported in the TPB as it has improved the predicted power of the TPB framework in predicting consumer green purchase intention and behavior. At the end, discussion and implications have been discussed. (C) 2017 Elsevier B.V. All rights reserved. |
英文关键词 | Green products Theory of planned behavior Perceived value Willingness to pay premium Purchase intention |
领域 | 资源环境 |
收录类别 | SCI-E ; SSCI |
WOS记录号 | WOS:000395219300013 |
WOS关键词 | PRO-ENVIRONMENTAL BEHAVIOR ; PERCEIVED VALUE ; BUYING BEHAVIOR ; INTENTION ; MODEL ; CONSUMPTION ; HOTEL ; ANTECEDENTS ; EFFICACY ; ATTITUDE |
WOS类目 | Ecology ; Economics ; Environmental Sciences ; Environmental Studies |
WOS研究方向 | Environmental Sciences & Ecology ; Business & Economics |
引用统计 | |
文献类型 | 期刊论文 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/15511 |
专题 | 资源环境科学 |
作者单位 | 1.IFHE Univ, ICFAI Business Sch, Dept Mkt & Strategy, Hyderabad 501203, Telangana, India; 2.Indian Sch Mines, Dept Management Studies, Dhanbad 826004, Jharkhand, India |
推荐引用方式 GB/T 7714 | Yadav, Rambalak,Pathak, Govind S.. Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior[J]. ECOLOGICAL ECONOMICS,2017,134. |
APA | Yadav, Rambalak,&Pathak, Govind S..(2017).Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior.ECOLOGICAL ECONOMICS,134. |
MLA | Yadav, Rambalak,et al."Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior".ECOLOGICAL ECONOMICS 134(2017). |
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