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British success stories Wallace & Gromit and Peaky Blinders to feature in next generation entertainment experiences | |
admin | |
2019-04-26 | |
发布年 | 2019 |
语种 | 英语 |
国家 | 英国 |
领域 | 气候变化 |
正文(英文) | Press release British success stories Wallace & Gromit and Peaky Blinders to feature in next generation entertainment experiencesAmbitious new projects by industry leaders in immersive entertainment putting fans in the thick of the action ![]()
The brains behind British success stories Wallace & Gromit, and Peaky Blinders, are joining ambitious new projects led by industry leaders in the games and immersive entertainment sectors to blaze a trail into the world of virtual and augmented reality entertainment – backed by millions of pounds of government investment. Award winning Aardman, the brains behind Wallace & Gromit, are part of a consortia with developers Tiny Rebel Games, digital specialists Potato, creative agency Sugar Creative and the University of South Wales. Together, they will build on successes of Academy Award-winning films including The Wrong Trousers and A Close Shave by taking the characters into the future of storytelling. The consortia will be benefiting from £4 million investment to develop new immersive storytelling experience based on their famous creations which will put fans right at the heart of the action, enabling people to join adventures with Wallace & Gromit, looking in any direction, and see and feel part of the action. A further project is a new virtual reality drama game based on BAFTA-award winning Peaky Blinders using Artificial Intelligence technology: launching in 2020, it will mean that for the first time, characters will respond according to the players’ gestures, movement, voice, sound and body language. The project is being led by London-based immersive VR studio, Maze Theory. Thanks to creations like Peaky Blinders and Wallace & Gromit, the UK’s creative industries reached a combined value of over £100 billion in 2017. Through its modern Industrial Strategy, the government is investing £33 million to ensure the UK’s immersive technology industry cements its place as a world-leader in film, TV and game productions for the future, remaining at the cutting edge of the latest technologies and creating thousands of highly-skilled jobs. Business Secretary Greg Clark said:
Aardman and the consortium are behind one of the 21 projects benefiting from government investment in the creative industries – receiving a share of £12 million of the £33 million Ministers have made available. Other projects that the government is investing in include:
Creative Industries Minister Margot James said:
UKRI Challenge Director for Audience of the Future, Prof Andrew Chitty said:
The announcement comes on World Intellectual Property Day which celebrates IP rich industries in economies around the world. The Creative Industries Council (CIC) which negotiated the Creative Industries Sector Deal on behalf of the sector is also welcoming 8 new members as part of a review to ensure the Council is fully representative of the UK’s world leading Creative Industries. New members include Alex Mahon of Channel 4, Kanya King from MOBO and Debbie Bestwick from Team 17. Notes to editors:
Industrial StrategyThe Industrial Strategy sets out a long term plan to boost the productivity and earning power of people throughout the UK. It sets out how we are building a Britain fit for the future – how we will help businesses create better, higher-paying jobs in every part of the UK with investment in skills, industries and infrastructure. Creative Industries Sector DealSince launching the Creative Industries Sector Deal in March 2018, key commitments have been delivered:
UK Research and InnovationUKRI is a new body which works in partnership with universities, research organisations, businesses, charities, and government to create the best possible environment for research and innovation to flourish. We aim to maximise the contribution of each of our component parts, working individually and collectively. We work with our many partners to benefit everyone through knowledge, talent and ideas. Operating across the whole of the UK with a combined budget of more than £7 billion, UK Research and Innovation brings together the Arts and Humanities Research Council; Biotechnology and Biological Sciences Research Council; Engineering and Physical Sciences Research Council; Economic and Social Research Council; Innovate UK; Medical Research Council; Natural Environment Research Council; Research England; and Science and Technology Facilities Council.
Published 26 April 2019
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来源平台 | GOV.UK - Department for Business, Energy & Industrial Strategy |
文献类型 | 新闻 |
条目标识符 | http://119.78.100.173/C666/handle/2XK7JSWQ/128884 |
专题 | 气候变化 |
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